Natural, from the product to the packaging. Our commitment to natural cosmetics.
“Natural”, “organic”, “eco-friendly” … words, we now hear everywhere, related to many things in our daily life. But what do they exactly mean? The trend is clear: consumers, especially the younger generation, are actively looking for products that are good for their health and have a limited impact on the environment. Products that are “clean”, both in content and packaging, have spread in all sectors of our everyday lives, cosmetics being a big part as well.
Consumers crave for transparency in a world where they feel entitled to understand exactly what touches their skin. A lot of cosmetic companies have adapted their labels allowing the consumers to fully understand each ingredient on the label. Reducing the opacity around ingredients makes the consumer feel safe and in control. This shift in consumer behavior has become common. We now have apps on the market, such as “Code Check”, that helps the consumer to navigate in their choices by explaining each ingredient upon scanning.
We at Medinova are committed to address this desire of consumers for a “greener lifestyle” and have put our expertise as well as passion in creating a product that meets the requirements of this life approach.
As extension of our Hirudoid portfolio, which so far has consisted of approved and established drugs for venous disorders and heavy legs, Hirudoid Natural is a product with ingredients as pure and natural as possible. The triple combination maximizes the benefits of each ingredient. By leveraging the latest scientific insights with the power of nature, we are proud of a product that is 99,8% total of natural origin and certified with the Ecocert COSMOS NATURAL label.
The Ecocert COSMOS NATURAL certification is a quality guarantee in the consumer’s eyes which confirms our commitment. The certification follows the rules of the COSMOS (COSMetic Organic Standard) that harmonizes natural and organic rules in Europe and guarantees the following:
- Use of raw materials from renewable resources that respect the environment and human health
- Product does not contain petrochemical ingredients (except approved conservatives), GMOs, parabens, phenoxyethanol, nanoparticles, silicon, PEGs, synthetic perfumes and dyes, animal-derived ingredients (unless naturally produced by them: milk, honey, etc.)
In addition to the 100% recyclable ecofriendly packaging, with the gel tube made out of organic plastic from sustainable resources (sugar cane) and the spray bottle made out of glass, Hirudoid Natural does not include any ingredients from animal source in the final product or during the production process and is therefore certified vegan.
With this new product, Medinova responds to the demand of a challenging cosmetic market, as part of our high-standard portfolio of well-known and efficient drugs. We at Medinova, are proud of our new cosmetic Hirudoid Natural for tired and heavy legs and we hope you will appreciate it as much as we loved creating it for you.